They definitely have the secret to maintain constant customer flow in Orchard, where the compitition is furious with other restaurants come and go around it in Wheeklock Place. It opened for 14 years since 2005 with this only outlet in Singapore. They have the traditional KAMAMESHI - seafood or meet sevided in iron pot with flavoured steam rice. The beef version with a raw egg, chestnut, spring onions. You need to stir it together before you eat.