Utterly sold by their marketing gimmicks- colorful interior, pretty cups, coffee names that I cannot even remember (I only remembered the coffee number hahaha!).... The New Black is a true coffee place for coffee connoisseurs. Bringing in different beans from different parts of he world, patrons get to enjoy the different aromas and flavours these beans offer. #25 is pretty acidic and has a fruity note to it. Quite a delightful cup of iced long black for the torturous weather this afternoon. Oh, in case you were wondering, the take-away cup here is reusable up to 6 times.