Matcha taste was there, there was some astringency/bitterness to it! It’s one of the most intensely matcha flavoured breads I’ve had - most rely on the filling to bring across the matcha flavour, and those that don’t have matcha filling end up having a very mild matcha taste, which I don’t mind because I’m not that big of a matcha fan, but I know a lot of matcha fans so it’s important to them.

Texture is chewy and fluffy, like the original shichifuku bun. There was this roasty flavour reminiscent of kinako, and a slight sweetness. The grains within the dough also added some texture. The piece I got was HUGE but it's usually not so big, the other pieces around it were smaller (but still decently sized for the price). The fam enjoyed this a lot, it was gone in no time :)