I've heard raving reviews of the white magic coffee and had been wanting to get a few bottles for the husband (then fiance) during the circuit breaker period but was constantly missing out on the order slots! Am glad that we finally got to try it this time and my, the smoothness and creaminess of the White magic was indeed, m.a.g.i.c.a.l. Priced at $6.90 per bottle, this is rather steep but I'd say, worth it. It's perfect for coffee starters, and peeps who generally do not enjoy particularly strong coffee. There's no strong acidity in this, nor was there any bitterness or sudden, strong hit of coffee-ness at first sip. I love how the coffee flavour emerges slowly with each sip, and particularly how creamy and smooth this drink is!