When Crystal Jade first opened in the early 90’s, it became a big success and quickly expanded, because the food is good, quality is uniform throughout the chain, and prices are reasonable. Then came brand extension, with upmarket and non-Cantonese restaurants - La Mian, even Korean! Quality suffered, and newer entrant Imperial Treasure took over as the brand of choice. Now, ImpTreas shows signs of being laxed, while Crystal Jade is on the way up again: lots of new, innovative dishes (cordyceps soup, brown fried rice, etc), although some are terrible ideas (carrot-looking dumpling, cheesy dumplings, etc). The membership scheme is much more user-friendly than when it was first introduced. Service is still not proactive. One senior staff member forgot to key in a couple of orders; another refused (yes!) to refill tea, etc.