Puffs comes in 3 flavours to choose from: Matcha, Hojicha, Black Sesame. Puffs are encrusted with a crusty charcoal top, filled with fresh, luscious and umami custard cream. As creams used were fresh, it was neither jelak not too sweet. The matcha cream was bittersweet which was perfect as they did not try to sweeten it too much which retained the original matcha taste.