To be honest, the bagel is ok on it's own. However, the color does nothing to add on to the taste of it, but at least it doesn't negatively affect the taste either. Quite filling, definitely enough for a small eater (with coffee) if the aim is a light brunch or for tea time. Priced at RM 10.9, I think it's a one-time thingy. Those colors are really pretty btw :)