2 Smith Street
Singapore 058917

(open in Google Maps)

11:00am - 06:00pm

11:00am - 06:00pm

11:00am - 06:00pm

11:00am - 06:00pm

11:00am - 06:00pm

11:00am - 06:00pm

11:00am - 06:00pm

View Address & Details

Shop vouchers

Enjoy dining without burning a hole in your pocket, no membership required


From the Burpple community

Craving a sweet treat? KELE has got you covered!

With Burpple Beyond’s 1-for-1 KELE Roll Cakes deal, try out their famously fluffy handmade roll cakes filled to the brim with fresh cream!

Check out the crowd favourites Strawberry Cream Cheese, Pandan or Mango Cream Cheese rolls.

📸: Photo by Burppler Jessica Joyce Lee

Only $38.80 per tin, approximately 850gm.
Deliciously fragrant pineapple tarts with a delightful twist, highly recommended for a unique and flavourful treat.
It is a joy to get it here with the friendly service crew from the flagship store.

1 Like

The avocado was clearly the better flavour, like ice cream!

Can’t really taste the booze in the rest but the skin and filling was decent. Not too sweet. Could be more flavourful tho.


🍰 Strawberry Cream Cheese Roll Cake
📍Kele (@kelerollcake)
📌 Multiple Outlets
💰 $10.90
🤑 Promo code: 《BREADINOSAUR》for $5 off min spend $14 on @pickupp.sg

Got this via @pickupp.sg ! This roll comes with strawberry cake filled with cream cheese filling and strawberry pieces.

Im very impressed with the cream cheese in particular, it really reminds me very much of cheesecake. The strawberry pieces are natural and because the cake comes frozen, they don't really have the same juicy and fresh texture, but I still enjoyed them.

The cake texture was kind of spongey, you need to let it defrost for a long enough time or it'll have a bit more of a rubbery and tough texture. However I liked the strawberry flavour of the cake.

Pretty ex for a small piece but on @pickupp.sg its much more worth it imo, with 3 whole rolls coming in at just $21.60 ($16.60 after using my $5 off promo code).

Get these roll cakes on @pickupp.sg with FREE DELIVERY until 30 June plus an extra $5 off when you use my promo code 《BREADINOSAUR》with minimum spend $14 during checkout!

⭐ Rating: 8.3/10
🤑 worth the price: on @pickupp.sg , yes
🦖 would I buy again: maybe
💍 would I marry: maybe

1 Like

No Swiss roll available at the chinatown outlet although website says otherwise. Tried to call outlet to check but no pick up. Went to store and staff were unapologetic, says store was busy just now. I was the only customer. They only sells pineapple tarts during cny as they are the main store. Oh Wells.

24 Dec’21, Fri🌧
📍Kele Roll Cake (Chinatown Flagship Store)
- Black Charcoal Mao Shan Wang🍰
- Avocado Macadamia Nut🥑
- Lychee Martini🍸

Recommend the avocado macadamia nut swiss roll for the cake is moist and the filling is creamy and nutty. With the macadamia nut bits in the cream, adding that little crunch to the swiss roll is so gd~

The MSW filling is super duper good, like as if you are eating the real msw (can get to bite/see the flesh) but the cake itself is a little too dry (like need to drink water to flush the cake down the throat), unlike the avocado one which is soft and moist… Hence, so-so…

No-no to the lychee martini, disappointed for the cake is just like the msw’s, so dry that the cake and the filling already “cracked”, taste also quite subtle, nothing wow, suggest to skip this…

Damage: $38.70 incl. of GST (bundle deal)