It is an understatement to say that Singapore’s F&B industry is like a war zone. From a humble counter store tucked in the corner (size of a mini Yakun outlet) to a medium size Japanese dining outlet and finally growing into a casual Japanese dining restaurant, Omote has grown so much. It used to be called Sushiro. Omote still plays the same 1990s techno music, which previously existed in both outlets. Me and my partner has visited and supported them during every stage of their business growth. We had so much memories seating and squeezing in the previous two outlets’ counter seats. The quality of the food has improved. However, the price of Omote’s food has also gone up. Omote offers a wider selection of food and a higher quality choice of sashimi selection. I hope that Omote does not rest on it’s laurels and continue to shine and deliver consistently good casual Japanese food. From the food stalls in neighbourhood shopping malls to so called Japanese food franchises, you get to see so much crappy and disappointing Chiraishi Don all over Singapore now. Anyone who has been to Japan will know that the quality of Japanese food in Singapore can never match up to the standards in Japan. I am proud to say that Omote delivers a far higher standard compared to the rest of it’s competitors in Singapore.