With most of them offering drinks that are after all pretty much similar, this place does have a few unique points about itself.
It has a small proper sit-down space like a cafe for one to chill out at. No cafe food but good enough for a short rest while enjoying their drinks.
Perhaps its competitive edge lies in its prices which are lower than most others. So maybe no hype to draw a long queue in the neighbourhood central; but this may be a good spot to stop by amidst the choices in the vicinity.